Skip to main content

CRI 540

Marketing the Creative Industries

This course will be of interest to students who wish either to pursue a career in the Creative Industries or to advance their knowledge of strategic marketing in the context of a challenging, rapidly changing environment. It will examine the particular demands and techniques of marketing media products - films, TV shows, video games, books, magazines etc. - that are characterized by a short shelf life. The marketing of creative talent - the packaging and selling of celebrity artists - will be studied in the context of applicable consumption dynamics and changing global mechanisms for the promotion and distribution of creative goods.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

None

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

Mentioned in the Following Calendar Pages

Creative Industries

  • CRI 100
    Creative Industries Overview
  • CRI 200
    IP Issues in the Digital Age
  • CRI 300
    Digital Design Studio
  • CRI 400
    Entrepreneurship in Creative Industries
  • CRI 410
    Government and Advocacy
  • CRI 420
    From Writer to Reader
  • CRI 430
    Canadian Media Entertainment Industries
  • CRI 450
    Appreciating Creativity in Practice
  • CRI 500
    Project Management
  • CRI 510
    Art and Business of Gaming
  • CRI 520
    Design Management
  • CRI 530
    Talent Management
  • CRI 540
    Marketing the Creative Industries
  • CRI 550
    The Book in Canada
  • CRI 560
    Topics in Creative Industries
  • CRI 600
    The Creative Process
  • CRI 620
    Concert and Festival Management
  • CRI 630
    Advertising Theory and Practice
  • CRI 700
    Human Resources in Creative Industries
  • CRI 710
    Creative Industries Research Methodology
  • CRI 720
    Media Regulation and Communication Policy
  • CRI 730
    Strategic Leadership in Cr. Industries
  • CRI 740
    The Creative Negotiation
  • CRI 750
    Emerging Technologies in Cyberspace
  • CRI 760
    Diversity in Creative Industries
  • CRI 800
    Managing Creative Enterprises
  • CRI 810
    Studies in Creative Collaboration
  • CRI 815
    Creative Impact Supercourse I
  • CRI 820
    Global Licensing/Distribution Agreements
  • CRI 825
    Creative Impact Supercourse II
  • CRI 830
    Youth Cultural Production
  • CRI 840
    Management of Soft Innovation
  • CRI 850
    Directed Reading Course
  • CRI 860
    The Big Night