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ENG 520

The Language of Persuasion

What makes a political speech "good"? Why are some advertisements more effective than others? This course focuses on the crucial role of rhetoric in cultural communication: the means through which language is mobilized to persuasive ends. Students learn a critical vocabulary drawn from a variety of perspectives and explore persuasion in contemporary discourse, including print and online media, television, film, public events, and art, in order to understand how language achieves its most powerful effects.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

ENG 108 or ENG 110 or ENG 200

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

English