This course surveys practical, conceptual and methodological issues associated with the application of geographical techniques to retail marketing. A variety of GIS applications are introduced to delineate and analyse retail trade areas. The use of socioeconomic and demographic data at various spatial scales is emphasized. Methods include: geocoding, mapping, creation of market area profiles, population projections, clustering and interpretation of market segmentation data.
Weekly Contact: Lab:2 hrs. Lecture:1 hr.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1