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HTT 622

Destination Management and Marketing

The course critically examines the factors affecting marketing and management strategies in a destination. The role of strategic market planning and management are reviewed. The course uses hospitality and tourism cases and readings relating to destinations as well as multinational organizations to teach decision-making and problem-solving skills.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

None

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

Hospitality and Tourism Management

  • HTA 402
    Management Accounting for HTM
  • HTA 602
    Financial Management for Hosp/Tourism
  • HTA 708
    Revenue Management for Hosp/Tourism
  • HTD 500
    Concepts Design Feasibility
  • HTF 110
    Food Service Operation and Control
  • HTF 505
    Restaurants from Concept to Operations
  • HTF 506
    Food and Beverage Operations
  • HTF 601
    Beverage Management
  • HTH 102
    Service and Professionalism
  • HTH 501
    Advanced Service Management Systems
  • HTH 503
    Human Resources Administration
  • HTH 601
    Organizational Behaviour
  • HTH 700
    Professional Ethics in Hosp/Tourism
  • HTH 706
    Management Placement and Experience
  • HTH 895
    Hospitality/Tourism Work Experience
  • HTH 901
    Management Career Strategies
  • HTI 404
    Hospitality Information Systems
  • HTI 746
    Destination Management Systems
  • HTL 130
    Lodging Management Foundation
  • HTL 503
    Meeting and Convention Management
  • HTL 510
    Asset Management in Hospitality
  • HTL 701
    The Power of Branding in Hosp/Tourism
  • HTL 801
    Hospitality Strategic Management
  • HTM 302
    Marketing Principles
  • HTM 402
    Strategic Marketing Planning
  • HTM 604
    Hospitality and Tourism Sales
  • HTM 621
    Advertising and Promotion
  • HTR 741
    Hospitality and Tourism Research Concepts
  • HTR 841
    Research and Data Analysis
  • HTR 900
    Director's Special Project
  • HTT 150
    Tourism Demand, Supply and Distribution
  • HTT 501
    Casinos: The Good, the Bad and the Ugly
  • HTT 509
    Who makes the rules? Issues in tourism
  • HTT 510
    Sustainable Tourism: the Golden Goose?
  • HTT 600
    Special Topics in Hospitality/Tourism
  • HTT 605
    Business Aspects of Incentive Travel
  • HTT 607
    Event Management
  • HTT 610
    Business of Events and Entertainment
  • HTT 622
    Destination Management and Marketing
  • HTT 700
    Current Issues in Hospitality/Tourism
  • HTT 800
    Field Studies in Hospitality and Tourism