The objective of this course is to develop an understanding of the elements of service organizations and relations among the operations, human resources, information system and marketing functions in a service industry. The course explores the challenges faced by managers in various types of service organizations with a focus on operational issues in such organizations. Topics include the nature of services, the role of services in economy, designing service organizations, service quality, E-service, managing service operations, quality and productivity improvement in service organizations, and growth and globalization of services.
Weekly Contact: Lab:1 hr. Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1