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MKT 100

Principles of Marketing

This course introduces students to the fundamental building blocks of marketing: the theories, principles and concepts of market behaviour; marketing metrics and financial marketing; and the skills to leverage this knowledge with IT tools to execute marketing strategies. Students begin to develop the quantitative and qualitative skills and knowledge to make effective and ethical decisions in both the consumer and business markets. Topics include financial marketing, the marketing mix, environmental scanning, segmenting, targeting and positioning. Students planning to enter the Marketing Management Major must obtain a 2.67 GPA (B-) in this course.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

None

Antirequisites

INP912

Co-Requisites

None

Custom Requisites

None

Mentioned in the Following Calendar Pages

Marketing

  • MKT 100
    Principles of Marketing
  • MKT 300
    Marketing Metrics and Analysis
  • MKT 310
    Marketing Plans
  • MKT 400
    Understanding Consumers and the New Media
  • MKT 500
    Marketing Research
  • MKT 504
    Effective Persuasion
  • MKT 510
    Innovations in Marketing
  • MKT 535
    Integrated Marketing Communications
  • MKT 600
    Integrated Case Analysis
  • MKT 700
    Business Intelligence/Decision Modeling
  • MKT 702
    Advanced Marketing Management
  • MKT 723
    Services Marketing
  • MKT 730
    Assessing/Managing Market Opportunities
  • MKT 731
    Competitive Intelligence
  • MKT 802
    Advanced Market Planning
  • MKT 828
    Sport Marketing Concepts and Strategy
  • MKT 829
    International Sport Marketing
  • MKT 850
    Applied Research Project