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RMG 303

Service Quality Management

The quality of service that customers experience in retail settings is affected by many factors. As a result, the challenge for retailers is to provide an environment that instills a focus on customers and delivers the service required to satisfy those customers. This course introduces students to service quality management frameworks and principles. It examines how these principles are reflected in key organizational and management strategies, particularly those related to the management of the retail workforce.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

RMG 200

Antirequisites

HTH 102

Co-Requisites

None

Custom Requisites

None

Retail Management

  • RMG 100
    Issues and Innovations in Retailing I
  • RMG 101
    Academic and Career Preparation
  • RMG 200
    Intro to Retail and Services Management
  • RMG 300
    Retail Information Management
  • RMG 301
    Retail Operations Management
  • RMG 302
    Retail Consumer Insight
  • RMG 303
    Service Quality Management
  • RMG 400
    Buying Process I
  • RMG 434
    Intro to Logistics and Supply Chain Mgmt
  • RMG 452
    Visual Merchandising and Space Planning
  • RMG 500
    Retail Strategy
  • RMG 700
    Applied Retail Research
  • RMG 799
    Internship Placement and Prep
  • RMG 800
    Special Topics in Retailing
  • RMG 801
    Retail Career Strategies
  • RMG 806
    Retailer Perspectives on Category Management
  • RMG 817
    Digital Advertising in Retailing
  • RMG 821
    Research and Analytics in Social Media
  • RMG 902
    Franchising
  • RMG 905
    Design, Commerce and Culture
  • RMG 906
    International Retail Markets
  • RMG 907
    Relationship Marketing
  • RMG 908
    Issues and Innovations in Retailing II
  • RMG 909
    Advanced Buying Process II
  • RMG 910
    Omni-Channel Retailing
  • RMG 911
    Retail Sales Management
  • RMG 912
    Corporate Responsibility
  • RMG 913
    Retail Private Label
  • RMG 914
    Sector Studies
  • RMG 916
    Managing B2B Channels
  • RMG 917
    Experiential Learning - International Study
  • RMG 918
    Retail IT - Case Study of Best Practices
  • RMG 919
    Visualizing Data for Decisions
  • RMG 920
    Case Studies in Managing Retail
  • RMG 922
    Retailing 2.0: Social Media Marketing
  • RMG 925
    Leading in Retail Service Organizations