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2020-2021 Undergraduate Calendar

2020-2021 Undergraduate Calendar

HTL 701

The Power of Branding in Hosp/Tourism

This course discusses the marketing, operations management and value creation aspects of branding. Case studies of hotel, restaurant and destination brands will help students understand how branding theory can be applied in practice. The concepts of branding, brand equity and quantifiable advantages of brand power are examined from consumer and corporate perspectives. Brand distribution in the hospitality industry through franchising and management contracts will be discussed as well.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

(HTL 101 or HTL 130) and (HTM 302 or MKT 100)

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

Mentioned in the Following Calendar Pages

*List may not include courses that are on a common table shared between programs.

Hospitality and Tourism Management

  • HTA 402
    Management Accounting for HTM
  • HTA 602
    Financial Management for Hosp/Tourism
  • HTA 708
    Revenue Management for Hosp/Tourism
  • HTD 500
    Concepts Design Feasibility
  • HTF 110
    Food Service Operation and Control
  • HTF 505
    Restaurants from Concept to Operations
  • HTF 506
    Food and Beverage Operations
  • HTF 601
    Beverage Management
  • HTH 102
    Service and Professionalism
  • HTH 501
    Advanced Service Management Systems
  • HTH 503
    Human Resources Administration
  • HTH 601
    Organizational Behaviour
  • HTH 700
    Professional Ethics in Hosp/Tourism
  • HTH 706
    Management Placement and Experience
  • HTH 895
    Hospitality/Tourism Work Experience
  • HTH 901
    Management Career Strategies
  • HTI 404
    Hospitality Information Systems
  • HTI 746
    Digital Marketing for Hosp/Tourism
  • HTL 130
    Lodging Management Foundation
  • HTL 503
    Meeting and Convention Management
  • HTL 510
    Asset Management in Hospitality
  • HTL 701
    The Power of Branding in Hosp/Tourism
  • HTL 801
    Hospitality Strategic Management
  • HTM 302
    Marketing Principles
  • HTM 402
    Strategic Marketing Planning
  • HTM 604
    Hospitality and Tourism Sales
  • HTM 621
    Advertising and Promotion
  • HTR 741
    Hospitality and Tourism Research Concepts
  • HTR 841
    Research and Data Analysis
  • HTR 900
    Director's Special Project
  • HTT 150
    Tourism Demand, Supply and Distribution
  • HTT 501
    Casinos: The Good, the Bad and the Ugly
  • HTT 509
    Who makes the rules? Issues in tourism
  • HTT 510
    Sustainable Tourism: the Golden Goose?
  • HTT 600
    Special Topics in Hospitality/Tourism
  • HTT 605
    Business Aspects of Incentive Travel
  • HTT 607
    Event Management
  • HTT 610
    Business of Events and Entertainment
  • HTT 622
    Destination Management and Marketing
  • HTT 700
    Current Issues in Hospitality/Tourism
  • HTT 800
    Field Studies in Hospitality and Tourism
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