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MKT 310

Marketing Plans

Marketing is about creating, communicating and delivering value to customers. This course focuses on developing plans for identifying and attracting desirable customers for a business. Topics include strategic market planning, the 4 Ps of marketing, segmentation, targeting, positioning, and basic marketing metrics. Students learn how to develop an effective marketing plan for a new product or service in common vertical markets such as hospitality, retail, consulting, and professional services. This course is not available to programs within the Ted Rogers School of Management.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1


BSM 200





Custom Requisites

Not available to students in programs within the Ted Rogers School of Management


  • MKT 100
    Principles of Marketing
  • MKT 300
    Marketing Metrics and Analysis
  • MKT 310
    Marketing Plans
  • MKT 400
    Understanding Consumers and the New Media
  • MKT 500
    Marketing Research
  • MKT 504
    Effective Persuasion
  • MKT 510
    Innovations in Marketing
  • MKT 535
    Integrated Marketing Communications
  • MKT 600
    Integrated Case Analysis
  • MKT 700
    Business Intelligence/Decision Modeling
  • MKT 702
    Advanced Marketing Management
  • MKT 723
    Services Marketing
  • MKT 730
    Assessing/Managing Market Opportunities
  • MKT 731
    Competitive Intelligence
  • MKT 802
    Advanced Market Planning
  • MKT 828
    Sport Marketing Concepts and Strategy
  • MKT 829
    International Sport Marketing
  • MKT 850
    Applied Research Project