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MKT 510

Innovations in Marketing

This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities. Issues include brand equity, the social web, advertising and communication, business to business marketing, "green" marketing, marketing and public policy and product/service innovation. (Transfer credits will not be granted).
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

MKT 400 or RMG 302

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

Marketing

  • MKT 100
    Principles of Marketing
  • MKT 300
    Marketing Metrics and Analysis
  • MKT 310
    Marketing Plans
  • MKT 400
    Understanding Consumers and the New Media
  • MKT 500
    Marketing Research
  • MKT 504
    Effective Persuasion
  • MKT 510
    Innovations in Marketing
  • MKT 535
    Integrated Marketing Communications
  • MKT 600
    Integrated Case Analysis
  • MKT 700
    Business Intelligence/Decision Modeling
  • MKT 702
    Advanced Marketing Management
  • MKT 723
    Services Marketing
  • MKT 730
    Assessing/Managing Market Opportunities
  • MKT 731
    Competitive Intelligence
  • MKT 802
    Advanced Market Planning
  • MKT 828
    Sport Marketing Concepts and Strategy
  • MKT 829
    International Sport Marketing
  • MKT 850
    Applied Research Project