Skip to main content

MKT 535

Integrated Marketing Communications

Capturing customers' attention, and convincing them to buy your product, continues to play a vital role in the success of every business. This course focuses on the necessary skills to develop and build an integrated communications solution that draws on an understanding of consumer behaviour and the buying process. Topics include an examination of channels of communication (both conventional and digital), traditional and emerging communication tactics and strategies, as well as ethical approaches to promotion.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

MKT 300

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

Mentioned in the Following Calendar Pages

*List may not include courses that are on a common table shared between programs.

Marketing

  • MKT 100
    Principles of Marketing
  • MKT 300
    Marketing Metrics and Analysis
  • MKT 310
    Marketing Plans
  • MKT 400
    Understanding Consumers and the New Media
  • MKT 500
    Marketing Research
  • MKT 504
    Effective Persuasion
  • MKT 510
    Innovations in Marketing
  • MKT 535
    Integrated Marketing Communications
  • MKT 600
    Integrated Case Analysis
  • MKT 700
    Business Intelligence/Decision Modeling
  • MKT 702
    Advanced Marketing Management
  • MKT 723
    Services Marketing
  • MKT 730
    Assessing/Managing Market Opportunities
  • MKT 731
    Competitive Intelligence
  • MKT 802
    Advanced Market Planning
  • MKT 828
    Sport Marketing Concepts and Strategy
  • MKT 829
    International Sport Marketing
  • MKT 850
    Applied Research Project