Skip to main content

MKT 850

Applied Research Project

Students work individually or in groups to complete a research project for an organization, association or company. The project includes primary and secondary research that addresses the client's problems and issues and identifies future opportunities through a set of actionable recommendations. There is a strong emphasis on interpersonal skills as students manage their project deliverables and their relationship with the client.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Consent: Departmental consent required

Prerequisites

None

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

Marketing

  • MKT 100
    Principles of Marketing
  • MKT 300
    Marketing Metrics and Analysis
  • MKT 310
    Marketing Plans
  • MKT 400
    Understanding Consumers and the New Media
  • MKT 500
    Marketing Research
  • MKT 504
    Effective Persuasion
  • MKT 510
    Innovations in Marketing
  • MKT 535
    Integrated Marketing Communications
  • MKT 600
    Integrated Case Analysis
  • MKT 700
    Business Intelligence/Decision Modeling
  • MKT 702
    Advanced Marketing Management
  • MKT 723
    Services Marketing
  • MKT 730
    Assessing/Managing Market Opportunities
  • MKT 731
    Competitive Intelligence
  • MKT 802
    Advanced Market Planning
  • MKT 828
    Sport Marketing Concepts and Strategy
  • MKT 829
    International Sport Marketing
  • MKT 850
    Applied Research Project