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Graphic Design II: Brand Identity
This course will explore the diverse area of retail branding and advertising. Key issues such as product identification, brand positioning, and packaging solutions based on research of targeted audiences will be discussed. Innovative and creative approaches will be encouraged in a series of projects, which will address packaging identification and brand positioning based on research development. Students will work within a variety of design applications.
Weekly Contact: Lab: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.