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This course focuses on the relationship between popular media platforms and their audiences. It surveys the ways scholars and cultural critics conceptualise and research various media audiences and introduces students to a variety of research methods central to understanding, evaluating, and measuring audiences. Students do audience research and assess the content delivery and audience engagement strategies of existing media channels, to develop skills essential to understanding how to market their own media productions.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.