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INP 912

Marketing for Nonprofits

When a nonprofit organization understands its many audiences and employs effective marketing approaches, it can achieve positive results including increased funding and donations, motivated staff and volunteers, informed clients, greater public support and influence. This course provides an overview of how marketing strategy supports and drives the nonprofit mission. Students learn about the role of marketing in organizational strategy and explore topics related to branding, competition, social media, market research, evaluation, ethics, and inclusion.
Weekly Contact: Lecture:3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

None

Antirequisites

None

Co-Requisites

None

Custom Requisites

None

Nonprofit

  • INP 900
    Understanding the Nonprofit Sector
  • INP 901
    Effective Nonprofit Organizations
  • INP 902
    Evaluation for Nonprofits
  • INP 910
    Strategic Planning for Nonprofits
  • INP 911
    Advocacy and Gov't Relations: Nonprofits
  • INP 912
    Marketing for Nonprofits
  • INP 913
    Leadership in Nonprofits
  • INP 914
    Diversity in Nonprofits
  • INP 915
    Financial Management for Nonprofits
  • INP 916
    Nonprofits on the Global Stage
  • INP 920
    Critical Issues in the Nonprofit Sector