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Almost all industries use event or live entertainment products to attract, captivate and emotionally connect with their audience and internal stakeholders. Whether you are a fashion brand (fashion show), media company (on-stage adaptation of media properties), non-profit organization (fundraisers), musician (concerts), municipality (food festivals) or university (academic conferences), events and live entertainment are integral to the creation of emotional bonds and dissemination of information. Students who complete the minor will be exposed to different types of events, business models and skills required to manage and market a live event.

The Minor provides students the opportunity to enhance their professional knowledge and career marketability to pursue employment related to events and live entertainment within their given industry.
 

Administered by: Ted Rogers School of Hospitality and Tourism Management

Exclusions: This minor is not available to students in the following programs:


To receive this Minor, you must complete six (6) courses from the following curriculum:

Required courses two (2):

CRI 500 Project Management
HTT 610 Business of Events and Entertainment

Plus four (4) from the following:

CMN 288 Promotional Communications and Social Media
CMN 305 Strategic Public Relation in Professional Communications
CMN 313 Organization Report Writing
CRI 430 Canadian Media Entertainment Industries
CRI 530 Talent Management
CRI 540 Marketing the Creative Industries
CRI 620 Concert and Festival Management
CRI 840 Experience Innovation
HTL 503 Meeting and Convention Management
HTT 501 Casinos: The Good, the Bad and The Ugly
HTT 605 Business Aspects of Incentive Travel
HTT 607 Event Management
MKT 100 Principles of Marketing
RMG 922 Retailing 2.0: Social Media Marketing
SOC 202 Popular Culture
SOC 932 The Entertainment Industry