The Marketing Minor develops the quantitative and qualitative skills and knowledge expected of marketing professionals. Students receive grounding in marketing theories and principles, in marketing metrics and financial marketing, as well as in the IT tools necessary to develop and implement marketing strategies.
The number of elective courses has been expanded to allow students to focus their Minor on a particular area within Marketing.
Administered by: Ted Rogers School of Business Management, Marketing Management Department
Exclusions: This minor is not available to students in the following programs:
- Business Management - Marketing Management Major (regular and co-operative options)
To receive this Minor, students must complete six (6) courses from the following curriculum:
Required courses (2):
| MKT 100 | Principles of Marketing |
| (or HTM 302 Marketing Principles) | |
| MKT 300 | Marketing Metrics and Analysis |
Plus four (4) of the following:
| MKT 400 | Understanding Consumers and the New Media |
| (or RMG 302 Retail Consumer Insight) | |
| MKT 500 | Marketing Research |
| (or HTR 741 Hospitality and Tourism Research Concepts) | |
| (or RMG 700 Applied Retail Research) | |
| MKT 504 | Effective Persuasion |
| MKT 510 | Innovations in Marketing |
| MKT 535 | Integrated Marketing Communications |
| MKT 600 | Integrated Case Analysis |
| MKT 700 | Business Intelligence/Decision Modeling |
| MKT 723 | Services Marketing |
| MKT 730 | Assessing/Managing Market Opportunities |
| MKT 731 | Competitive Intelligence |
| MKT 828 | Sport Marketing Concepts and Strategy |
| MKT 829 | International Sport Marketing |
| MKT 850 | Applied Research Project |
Note: Although any four elective courses may be taken to complete the requirements for the Minor, students wishing to pursue a particular theme may choose these recommended course selections.
- Generalist: This theme provides students with an overview of marketing strategy. Students who wish to pursue this theme will be recommended to select four courses from the following group: MKT 400, MKT 500/HTR 741/RMG 700, MKT 510, MKT 535, MKT 600, MKT 700.
- Sports Marketing: This theme is for students who want to develop deeper knowledge and skills in the area of sports marketing. Students who wish to pursue this theme will be recommended to select four courses from the following group: MKT 500/HTR 741/RMG 700, MKT 504, MKT 535, MKT 828, MKT 829, MKT 850.
- Social Marketing: This theme is for students who want to learn more about how marketers can incorporate social media into their marketing plans and measure its impact. Students who wish to pursue this theme will be recommended to select four courses from the following group: MKT 400, MKT 500/HTR 741/RMG 700, MKT 510, MKT 535, MKT 700, MKT 850.
- Marketing Research: This theme is for students who want to be involved in the testing and evaluation of marketing strategies. Students who wish to pursue this theme will be recommended to select four courses from the following group: MKT 400, MKT 535, MKT 500/HTR 741/RMG 700, MKT 700, MKT 731, MKT 850.
- Marketing Innovation: This theme is for students interested in involvement in the development and marketing of new products and services. Students who wish to pursue this theme will be recommended to select four courses from: MKT 400, MKT 535, MKT 500/HTR 741/RMG 700,MKT 723, MKT 730, MKT 731.
Please see Senate Policy 2, Section 7.4 for further information about Minors.