The Marketing Minor develops the quantitative and qualitative skills and knowledge expected of marketing professionals. Students receive grounding in marketing theories and principles, in marketing metrics and financial marketing, as well as in the IT tools necessary to develop and implement marketing strategies.
The number of elective courses has been expanded to allow students to focus their Minor on a particular area within Marketing.
Administered by: Ted Rogers School of Business Management, Marketing Management Department
Exclusions: This minor is not available to students in the following programs:
To receive this Minor, students must complete six (6) courses from the following curriculum:
Required courses (2):
MKT 100 | Principles of Marketing |
(or HTM 302 Marketing Principles) | |
MKT 300 | Marketing Metrics and Analysis |
Plus four (4) of the following:
MKT 400 | Understanding Consumers and the New Media |
(or RMG 302 Retail Consumer Insight) | |
MKT 500 | Marketing Research |
(or HTR 741 Hospitality and Tourism Research Concepts) | |
(or RMG 700 Applied Retail Research) | |
MKT 504 | Effective Persuasion |
MKT 510 | Innovations in Marketing |
MKT 535 | Integrated Marketing Communications |
MKT 600 | Integrated Case Analysis |
MKT 700 | Business Intelligence/Decision Modeling |
MKT 723 | Services Marketing |
MKT 730 | Assessing/Managing Market Opportunities |
MKT 731 | Competitive Intelligence |
MKT 828 | Sport Marketing Concepts and Strategy |
MKT 829 | International Sport Marketing |
MKT 850 | Applied Research Project |
Note: Although any four elective courses may be taken to complete the requirements for the Minor, students wishing to pursue a particular theme may choose these recommended course selections.
Please see Senate Policy 2, Section 7.4 for further information about Minors.