|Degree Awarded:||Bachelor of Arts (BA)|
|Program Website:||ryerson.ca/rta/programs/undergrad/sportmedia, external link|
|Administered by:||RTA School of Media|
|Program Format:||Full-time, four-year program.|
Ryerson's Bachelor of Arts in Sport Media is designed to prepare students for entry into the sport media industry at entry-level production, production-related and management positions.
- A grade of 70 percent or higher will be required ENG4U/EAE4U.
- Students must be able to keyboard, as hand written assignments will not be accepted.
- Subject to competition, candidates may be required to present averages/grades above the minimum.
The growth of the sport industry in Canada has been the result of the exponential growth of new sport media outlets. Sport media companies are providing content on multiple traditional and digital platforms. The industry requires motivated and well trained individuals who possess a passion for sport and wish to enter the field in a production, on-air or executive position.
An appropriate academic background for this program would include required skills developed in a traditional secondary/post-secondary curriculum along with media courses of interest and a demonstrated passion for sport, from direct participation or activities related to sport.
The Sport Media program provides an integrated series of courses to equip students with practical skills and a foundation of theoretical knowledge.
The first two years of the program provide foundation in both production and theory, combining hands-on production training with study in sport theory, marketing, business and journalism.
During the latter two years students begin to specialize in areas of interest, taking advanced courses in all areas of the sport industry. Students may concentrate on writing/journalism, video/audio production, business, broadcast or marketing.
The fourth year provides both practical experience while continuing to develop in students a sense of their place in the sport industry, their community and the world-at-large. A variety of sport projects in the practical courses will apply theoretical elements from other courses to allow student to effectively communicate ideas across all media platforms.
The curriculum is designed to foster the development of a high level of competency in a focused specialization while providing every student with a macro understanding of all facets of the sport industry. Student will leave the program equipped with the ability to produce quality sport content on multiple platforms within a group dynamic. Sport Media courses are taught concurrently with Open Elective and Liberal Elective courses which serve to enhance and enrich a student's four years of study.
Creative Practice Hours
To graduate from any of the RTA School of Media Undergraduate Programs, each student must complete a minimum of 60 hours of Creative Practice unpaid volunteer work in a qualifying RTA institution or project. This can be done at any time over the four years of the program. This will be considered one requirement of successful completion of RTA 711 or RTA 82A/B or RTA 431.
Students must take three lower level liberal studies courses and three upper level liberal studies courses to graduate. Students must not choose courses that are restricted for their program or major.
Please refer to the liberal studies chapter of this calendar for more information on the Liberal Studies Policy. Further information on liberal studies can also be found at the Faculty of Arts' Liberal Studies website, opens in new window.
Table B - Upper Level Liberal Restrictions:
POL 620 is not available for credit.
Students may pursue any Minor offered by Ryerson (with some exceptions). Please refer to the Minors chapter of this calendar for further information on individual Minor requirements and exclusions.
The G. Raymond Chang School of Continuing Education Certificates
Undergraduate students wishing to pursue a continuing education certificate program should be aware of possible program exclusions. Please refer to the Certificate Registration section of the Curriculum Advising website, opens in new window for complete details.
1st & 2nd Semester
3rd & 4th Semester
5th & 6th Semester
* RTA 330 has a course count of two, and a course weight of 2.00.
7th & 8th Semester
Revised Curriculum begins 2020-2021 for students admitted Fall 2017 and after.
* RTA 431 has a course count of two, and a course weight of 2.00.
A Program Advisory Council (PAC) is a group of volunteers that provides expert advice to a school or department on program related matters such as curriculum, program review, technology and trends in the industry, discipline or profession. For more information, see PDF fileSenate Policy #158 (Program Advisory Councils).
Chair: Nancy Chapelle
Executive Director, Bell Fund
Partner, McCarthy Tétrault LLP
Formerly CEO of Cookie Jar Entertainment, Founder of Nelvana
Associate Arts Professor
New York University
Speaker, Author, Inclusion Consultant
Distinguished Visiting Professor
Senior VP, Production
President of Broadcasting
Rogers Media Inc.
The Hand Eye Society
Epitome Pictures Inc.
Vice President, Specialty Channels
Former CEO Alliance Atlantis Entertainment Group.
Chair and Co-Founder
President and Chief Executive Officer
Ontario Media Development Corporation
Canadian Ethic Media Association
Goodmans Entertainment Group