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Changes in consumer's attitudes, values, and wants have a deep impact on how we perceive a product or service and its significance. This is especially important in the creative industries, as cultural and entertainment products and services are expected to be original and cutting edge. This course provides students with a toolbox of techniques to help them observe imminent change, predict its impact, and design potential strategies to manage and capitalize on trend changes.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1