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This course provides theoretical knowledge and practical skills related to the complex relationships between images, words and audience engagement in advertising. Students participate in strategy building exercises leading to multi-faceted communication plans to promote fashion and related products, events, and services. Students focus on the implications of choices when translating creative direction into design, as well as implementation and metrics for communication. Studio format with online lecture.
Weekly Contact: Lab: 2 hrs. Lecture: 1 hr.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1