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Fashion Journalism and Copywriting
This course introduces the fundamentals of writing for a variety of modalities including journalism for print media and digital publications, as well as copywriting for advertising and advertorial content. Students will explore the similarities and distinctions between these approaches, and develop an understanding of the complexities of writing for multiple platforms and cross-media placement. Practical assignments will enhance interview skills, storyline development, openings and endings, and the role of the personal voice.
Weekly Contact: Lab: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1