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GCM 860

Advanced Variable Data Printing

Variable data printing is an effective tool for personalizing and adding value to graphic communication messages, dramatically increasing response rates. In this advanced course, students will personalize text, graphics, colours and design leading to printed and non-print graphic output, including email and mobile device campaigns. Extensive lab work focuses on data files and industry-standard variable data software applications. Current file formats and optimal workflows are emphasized.
Weekly Contact: Lab: 2 hrs. Lecture: 1 hr.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1


GCM 320





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