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The Power of Branding in Hosp/Tourism
This course discusses the marketing, operations management and value creation aspects of branding. Case studies of hotel, restaurant and destination brands will help students understand how branding theory can be applied in practice. The concepts of branding, brand equity and quantifiable advantages of brand power are examined from consumer and corporate perspectives. Brand distribution in the hospitality industry through franchising and management contracts will be discussed as well.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.