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HTM 302

Marketing Principles

Emphasis is placed on building a good foundation for the fundamental concepts and principles of marketing. This includes topics such as the core principles of marketing, the service/experience oriented marketing environment, consumer behaviour, segmentation, positioning and the marketing mix in the context of the service/experience oriented Hospitality and Tourism industry. As a foundation marketing course, the major effect is to give a broad view of marketing in the service sector.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1






MKT 100

Custom Requisites


Mentioned in the Following Calendar Pages

*List may not include courses that are on a common table shared between programs.