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Marketing is about creating, communicating and delivering value to customers. This course focuses on developing plans for identifying and attracting desirable customers for a business. Topics include strategic market planning, the 4 Ps of marketing, segmentation, targeting, positioning, and basic marketing metrics. Students learn how to develop an effective marketing plan for a new product or service in common vertical markets such as hospitality, retail, consulting, and professional services. This course is not available to programs within the Ted Rogers School of Management.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Not available to students in programs within the Ted Rogers School of Management
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.