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RTA 845

Producing the Olympics

The Olympics are the most significant sales and marketing opportunity as well as the most complex media event in the world. Beginning with the history of the creation and evolution of the Games and exploring the process for bidding to host, produce, broadcast and participate in the Olympics, students will deepen their understanding of the players involved, areas for employment, and debates about whether projects like the Olympics can even be sustainable in the future.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1


RTA 211





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