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Advanced Business of Creative Media
This course focuses on media entrepreneurship and management as it applies to established media industries and emerging media platforms. Students explore how creativity and innovation inform and reform organizational structures and behaviour, and how specific competitive, regulatory, and social and political contexts enable and constrain adaptation. Through case study analysis of various media enterprises, students develop their ability to identify opportunity, problem-solve complex management issues, analyze risk, and create informed and adaptive action plans.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1