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In an ever changing industry media graduates must look beyond salaried employment in the corporate or public sector. This course assists media students to develop entrepreneurial options for themselves in the media industry, focusing on growth-oriented business venturing. In the first half of the course, students are introduced to entrepreneurship and business venturing. In the second half of the course, each student develops a business plan for a media startup. (Formerly BDC 913).
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1