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Business Management - Marketing Management Major

This is an exciting time to work in the field of marketing with all of the innovative new ways to engage with consumers. Learn how to interpret and respond to customer needs better than the competition by analyzing consumer trends, competitive activity and other factors.

1st & 2nd Semester

Revised curriculum begins 2021-2022 for students admitted Fall 2021 and after

The first two semesters of the program are common for all Business Management Majors.

1st Semester

REQUIRED:

CMN 279* Introduction to Professional Communication
ECN 104 Introductory Microeconomics
GMS 200 Introduction to Global Management
QMS 110 Applied Mathematics for Business

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

 

2nd Semester

REQUIRED:

ACC 100 Introductory Financial Accounting
ECN 204 Introductory Macroeconomics
MHR 523 Human Resources Management
MKT 100* Principles of Marketing
QMS 210 Applied Statistics for Business

*CMN 279 and MKT 100 will be timetabled either in 1st or 2nd Semester. 

Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.

 

Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major.

 

  

3rd & 4th Semester

Last offered Fall 2021 to students admitted Fall 2020.

3rd Semester

REQUIRED:

CMN 279 Introduction to Professional Communication
FIN 300 Managerial Finance I
GMS 401 Operations Management
LAW 122 Business Law
MKT 300 Marketing Metrics and Analysis

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

CMN 279 Introduction to Professional Communication
FIN 401 Managerial Finance II
LAW 122 Business Law
MKT 400 Understanding Consumers and the New Media

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix. 

CMN 279 and LAW 122 will be timetabled either in the 3rd or 4th semester.

  

3rd & 4th Semester

Revised curriculum begins 2022-2023 for students admitted Fall 2021 and after 

3rd Semester

REQUIRED:

FIN 300 Managerial Finance I
GMS 401 Operations Management
LAW 122* Business Law
MKT 300 Marketing Metrics and Analysis

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

ACC 406 Introduction Management Accounting 
ITM 102* Business Information Systems I 
MKT 400 Understanding Consumers and the New Media

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix. 

* ITM 102 and LAW 122 will be timetabled either in the 3rd or 4th semester.

  

5th & 6th Semester

Last offered Fall 2022 to students admitted Fall 2020

REQUIRED:

MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

  

5th & 6th Semester

Revised curriculum begins 2023-2024 for students admitted Fall 2021 and after

REQUIRED:

FIN 401 Managerial Finance II
MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Four courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

  

7th & 8th Semester

REQUIRED:

BUS 800 Strategic Management
MKT 700 Business Intelligence/Decision Modeling
MKT 702 Advanced Marketing Management
MKT 802 Advanced Market Planning

 

 

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

MKT 702 will be scheduled in 7th Semester. MKT802 will be timetabled in 8th Semester.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Marketing Management Co-op Overview

Marketing Management Department offers an optional co-op program which provides graduates with 16 months of work experience integrated into their academic program.

Students wishing to be considered for this program must apply for admission into the co-op option after the fourth semester of the program. Admission into the co-op program is based on the following four items:

Recommended CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
Evidence of superior oral and written communications skills
Interview 
Resume/CV

Students commence work terms upon completion of third year of the Business Management program and the co-op program extends the Marketing Management program to five years from four.

The Marketing Management Department cannot guarantee work term jobs, but the Business Career Hub, opens in new window and the Department will prospect for employers and make every effort to locate suitable positions, as well as be available to advise students on their search for program-related jobs. The co-op program enables students to earn prevailing wages for the level of responsibility and contribution of the jobs they perform and thus finance at least part of their university education.

The sequencing of academic and work terms is shown below*. Please be advised that this schedule may be subject to revisions.

This co-op sequencing is for students admitted in 2018 or earlier. Students admitted in 2019 or later will follow the revised sequence below.  

  Fall Winter Spring/Summer
Year 1 1st Semester 2nd Semester --
Year 2 3rd Semester 4th Semester --
Year 3 5th Semester 6th Semester WKT 135 - Work Term I
Year 4 7th Semester WKT 235 - Work Term II WKT 335 - Work Term III
Year 5 8th Semester WKT 435 - Work Term IV --

This co-op sequencing will apply to students admitted to first year in 2019 or later.

  Fall Winter Spring/Summer
Year 1 1st Semester 2nd Semester  
Year 2 3rd Semester 4th Semester  
Year 3 5th Semester WKT 135- Work Term I WKT 235- Work Term II
Year 4 6th Semester WKT 335- Work Term III WKT 435- Work Term IV
Year 5 7th Semester 8th Semester  

Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.

NOTE*: Students are expected to follow the sequence prescribed for their program. Deviation from the sequence requires the submission of a formal request to the Co-op Faculty Advisor and approval from the School. With permission from the School/Department, students may be allowed to graduate with the co-op endorsement with fewer than the prescribed work terms.

1st & 2nd Semester

Revised curriculum begins 2021-2022 for students admitted Fall 2021 and after

The first two semesters of the program are common for all Business Management Majors.

1st Semester

REQUIRED:

CMN 279* Introduction to Professional Communication
ECN 104 Introductory Microeconomics
GMS 200 Introduction to Global Management
QMS 110 Applied Mathematics for Business

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

 

2nd Semester

REQUIRED:

ACC 100 Introductory Financial Accounting
ECN 204 Introductory Macroeconomics
MHR 523 Human Resources Management
MKT 100* Principles of Marketing
QMS 210 Applied Statistics for Business

*CMN 279 and MKT 100 will be timetabled either in 1st or 2nd Semester. 

Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.

 

Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major.

 

  

3rd & 4th Semester

Last offered Fall 2021 to students admitted Fall 2020 

3rd Semester

REQUIRED:

CMN 279 Introduction to Professional Communication
FIN 300 Managerial Finance I
GMS 401 Operations Management
LAW 122 Business Law
MKT 300 Marketing Metrics and Analysis

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

CMN 279 Introduction to Professional Communication
FIN 401 Managerial Finance II
LAW 122 Business Law
MKT 400 Understanding Consumers and the New Media

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix. 

  

3rd & 4th Semester

Revised curriculum begins 2022-2023 for students admitted Fall 2021 and after.

3rd Semester

REQUIRED:

FIN 300 Managerial Finance I
GMS 401 Operations Management
LAW 122* Business Law
MKT 300 Marketing Metrics and Analysis

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

ACC 406 Introduction Management Accounting 
ITM 102* Business Information Systems I 
MKT 400 Understanding Consumers and the New Media

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix. 

*CMN 279 or ITM 102 will be timetabled either in the 3rd or 4th semester.  

  

5th & 6th Semester

Last offered Fall 2022 to students admitted Fall 2020 

REQUIRED:

MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

  

5th & 6th Semester

Revised curriculum begins 2023-2024 to students admitted Fall 2021 

REQUIRED:

FIN 401 Managerial Finance II 
MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Four courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

  

7th & 8th Semester

7th Semester 

REQUIRED:

MKT 700 Business Intelligence/Decision Modeling
MKT 702 Advanced Marketing Management

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*:
Two courses from Table I.

8th Semester 

REQUIRED:

BUS 800 Strategic Management
MKT 802 Advanced Market Planning

PROFESSIONAL AND PROFESSIONALLY-RELATED*:
Three courses from Table I.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.

  

5th & 6th Semester

Last offered Fall 2022 to students admitted Fall 2020 offered Fall 2022 for students admitted to Direct-Entry in Fall 2022

REQUIRED:

MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

  

5th & 6th Semester

Revised curriculum begins 2023-2023 for students admitted to Direct-Entry in Fall 2023

REQUIRED:

FIN 401 Managerial Finance II 
MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Four courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

  

7th & 8th Semester

REQUIRED:

BUS 800 Strategic Management
MKT 700 Business Intelligence/Decision Modeling
MKT 702 Advanced Marketing Management
MKT 802 Advanced Market Planning

 

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

MKT 702 will be scheduled in 7th Semester. MKT 802 will be timetabled in 8th Semester.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Marketing Management Department offers direct entry students an optional co-op program which provides graduates with 16 months of work experience integrated into their academic program.

Students wishing to be considered for this program must apply for admission into the co-op option by September 30. Admission into the co-op program is based on the following four items:

  1. Recommended CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
  2. Evidence of superior oral and written communications skills
  3. Interview 
  4. Resume/CV

Students commence work terms upon completion of third year of the Business Management program and the co-op program extends the Marketing Management program to five years from four.

The Marketing Management Department cannot guarantee work term jobs, but the Business Career Hub, opens in new window and the Department will prospect for employers and make every effort to locate suitable positions, as well as be available to advise students on their search for program-related jobs.

The co-op program enables students to earn prevailing wages for the level of responsibility and contribution of the jobs they perform and thus finance at least part of their university education.

The sequencing of academic and work terms is shown below*. Please be advised that this schedule may be subject to revisions.

This co-op sequencing will apply to Third-year Direct Entry students admitted in 2021 or later.

  Fall Winter Spring/Summer
Year 1 1st Semester 2nd Semester  
Year 2 3rd Semester 4th Semester  
Year 3 5th Semester WKT 135- Work Term I WKT 235- Work Term II
Year 4 6th Semester WKT 335- Work Term III WKT 435- Work Term IV
Year 5 7th Semester 8th Semester  

Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.

NOTE*: Students are expected to follow the sequence prescribed for their program. Graduation with the co-op designation requires successful completion of a minimum of 3 work terms.

  

5th & 6th Semester

Last offered Fall 2022 to students admitted Fall 2020 offered Fall 2022 for students admitted to Direct-Entry in Fall 2022

REQUIRED:

MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

  

5th & 6th Semester

Revised curriculum begins 2023-2023 for students admitted to Direct-Entry in Fall 2023

REQUIRED:

FIN 401 Managerial Finance II 
MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Four courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

  

7th & 8th Semester

REQUIRED:

BUS 800 Strategic Management
MKT 700 Business Intelligence/Decision Modeling
MKT 702 Advanced Marketing Management
MKT 802 Advanced Market Planning

 

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

MKT 702 will be scheduled in 7th Semester. MKT 802 will be timetabled in 8th Semester.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.

  

5th & 6th Semester

REQUIRED:

MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

  

7th & 8th Semester

REQUIRED:

BUS 800 Strategic Management
MKT 700 Business Intelligence/Decision Modeling
MKT 702 Advanced Marketing Management
MKT 802 Advanced Market Planning

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

1st & 2nd Semester

Revised curriculum begins 2021-2022 for students admitted Fall 2021 and after

The first two semesters of the program are common for all Business Management Majors.

1st Semester

REQUIRED:

CMN 279* Introduction to Professional Communication
ECN 104 Introductory Microeconomics
GMS 200 Introduction to Global Management
QMS 110 Applied Mathematics for Business

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

 

2nd Semester

REQUIRED:

ACC 100 Introductory Financial Accounting
ECN 204 Introductory Macroeconomics
MHR 523 Human Resources Management
MKT 100* Principles of Marketing
QMS 210 Applied Statistics for Business

*CMN 279 and MKT 100 will be timetabled either in 1st or 2nd Semester. 

Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.

 

Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major.

 

  

3rd & 4th Semester

Revised curriculum begins 2022-2023 for students admitted Fall 2021 and after.

3rd Semester

REQUIRED:

FIN 300 Managerial Finance I
GMS 401 Operations Management
LAW 122* Business Law
MKT 300 Marketing Metrics and Analysis

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

ACC 406  Introduction Management Accounting 
ITM 102* Business Information Systems I 
MKT 400 Understanding Consumers and the New Media

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix. 

* ITM 102 and LAW 122 will be timetabled either in the 3rd or 4th semester.

  

5th & 6th Semester

Revised curriculum begins 2023-2023 for students admitted in Fall 2021.

REQUIRED:

FIN 401 Managerial Finance II
MKT 500 Marketing Research
MKT 510 Innovations in Marketing
MKT 600 Integrated Case Analysis

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Four courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

  

7th & 8th Semester

REQUIRED:

BUS 800 Strategic Management
MKT 700 Business Intelligence/Decision Modeling
MKT 702 Advanced Marketing Management
MKT 802 Advanced Market Planning

 

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

MKT 702 will be scheduled in 7th Semester. MKT802 will be timetabled in 8th Semester.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.