The cover letter is a marketing tool that introduces you to a prospective employer, and focuses on 2–3 main reasons why you are a strong fit for your target position. It highlights your interest in working for the organization, emphasizes your main skills and experiences, and demonstrates a match between your core competencies and the requirements of a role. Although the cover letter touches on key abilities listed on your resume, it should not be a complete repetition of your resume.
Always include a cover letter with your resume and tailor your letter to the position and company you are applying to, whether a job is posted or not. How and what you write in a cover letter will convey your professionalism, competence, motivation, and personality to a potential employer. A well written cover letter should leave a strong first impression and entice the reader to review your resume.
When writing your cover letter:
Keep it to 1 page
Research the company and analyze the job
Customize your letter for each company
Draw similarities between your key strengths and what the company is looking for
Focus on what you can offer to the company, instead of what they can do for you
Answer the question: "Why should I hire you?"
Be positive and confident in your approach
- Proofread and ensure there are no grammatical or spelling errors