Employers are online and they use the internet to engage with, evaluate, and screen potential job candidates. Over 90% of recruiters will look up a candidate's social media profile on platforms such as LinkedIn, Facebook, or Twitter before making a hiring decision. As a job seeker, you can no longer afford not to have an online presence or profile.
When creating a professional online profile, it is important to express your personal brand. What do you want to be known for? How do you want others to perceive you? Reflect on your skills, values, experiences, and qualifications to help you determine the components of your brand. Every time you interact with a contact in person or online, you are contributing to your personal brand. For your online presence, your brand will be conveyed through your content: text, images, videos and posts.
Manage your online presence and brand by staying active. Make your profiles searchable by including keywords, and regularly updating your information with new experiences, skills, achievements, and credentials. Join and follow groups to share and receive the latest information related to your industry.
Different online platforms will have profile parameters that vary. However, the following sections are common profile requirements online: