Marketing Strategy and Planning
Marketing and Creative Services provides marketing strategy and planning guidance to support the strategic goals and priorities of units and faculties.
Our team will work closely with you to understand your business needs and objectives and arrange for necessary resources to help:
- Determine how your brand fits within the larger university brand framework, how your text brand should be represented on print and digital collateral
- Facilitate research to gain insights for the development of brand fundamentals for your unit/faculty
- Define marketing plan objectives, identify priority audiences, develop marketing plans and liaise with vendors to execute plans
- Create compelling messaging, visuals and collateral that best represent your programs and services so that they resonate with your target audiences and elicit the desired response from them
- Develop a media strategy and plan for your unit/faculty