Colour Palette
Colour plays a major role in the expression of the TRSM brand. Our colour palette emphasizes our distinctiveness and differentiates us from our competitors.
Why Teal?
Our main brand colour is fresh, modern and contemporary. It's a forward-looking colour that is true to our brand platform.
The primary and secondary colour palettes have been selected from the master Toronto Metropolitan University brand colour palette and developed to work together effectively.
Pantone Values
To ensure consistency, please use the Pantone Matching System (PMS) formulas provided here. Two Pantone values are associated with the colours; C (coated) for use on print applications on a coated paper stock and for an uncoated paper stock refer to U (uncoated) value.
They have been carefully selected to achieve optimum results across print and digital media.
Primary Ted Rogers School of Management palette
Pantone Uncoated
Black 6U (double hit)
Pantone Coated
Black 6C
Four-Colour Printing
C 0 M 0 Y 0 K 100
On-Screen
R 0 G 0 B 0
HEX
#000000
Pantone Uncoated
7467U
Pantone Coated
7467C
Four-Colour Printing
C 100 M 0 Y 30 K 0
On-Screen
R 0 G 163 B 173
HEX
#00a3ad
Four-Colour Printing
C 0 M 0 Y 0 K 0
On-Screen
R 255 G 255 B 255
HEX
#ffffff
Primary university palette
Pantone Uncoated
2935U
Pantone Coated
2945C
Four-Colour Printing
C 100 M 60 Y 0 K 15
On-Screen
R 0 G 76 B 155
HEX
#004c9b
Pantone Uncoated
108U
Pantone Coated
109C
Four-Colour Printing
C 0 M 10 Y 100 K 0
On-Screen
R 255 G 220 B 0
HEX
#ffdc00
Secondary Ted Rogers School of Management palette
Our secondary colour palette has been carefully selected from the university's palette that complements TRSM’s primary and secondary palettes, while matching them in intensity and vibrance. It is never advised to use a tint or tonal percentage of a colour.
Pantone Uncoated
2985U
Pantone Coated
2985C
Four-Colour Printing
C 60 M 0 Y 0 K 0
On-Screen
R 91 G 194 B 244
HEX
#5bc2f4
Four-Colour Printing
C 0 M 0 Y 0 K 40
On-Screen
R 153 G 153 B 153
HEX
#999999
Four-Colour Printing
C 0 M 0 Y 0 K 15
On-Screen
R 217 G 217 B 217
HEX
#d9d9d9
Pantone Uncoated
287U
Pantone Coated
288C
Four-Colour Printing
C 100 M 70 Y 0 K 40
On-Screen
R 0 G 45 B 114
HEX
#002d72
Pantone Uncoated
563U
Pantone Coated
563C
Four-Colour Printing
C 55 M 0 Y 30 K 0
On-Screen
R 107 G 191 B 174
HEX
#6bbfae
Pantone Uncoated
272U
Pantone Coated
272C
Four-Colour Printing
C 60 M 55Y 0 K 0
On-Screen
R 116 G 116 B 193
HEX
#7474c1
Pantone Uncoated
2603U
Pantone Coated
2603C
Four-Colour Printing
C 70 M 100 Y 0 K 0
On-Screen
R 121 G 32 B 130
HEX
#792082
Pantone Uncoated
152U
Pantone Coated
152C
Four-Colour Printing
C 0 M 60 Y 100 K 0
On-Screen
R 255 G 114 B 0
HEX
#ff7200
Pantone Uncoated
397U
Pantone Coated
397C
Four-Colour Printing
C 15 M 2 Y 100 K 15
On-Screen
R 191 G 190 B 0
HEX
#bfbe00