The Transmedia Zone at Ryerson’s Faculty of Communications and Design has partnered with White Pine Picture to host a “virtual studio” for the We Are Canada series being broadcast on CBC. This series is executive produced by hockey legend Ken Dryden as part of Canada’s 150th anniversary year. A team of FCAD students will develop and lead a national, innovative social media campaign that promotes emerging talent and identifies young change-makers across Canada for We Are Canada Digital.
Communities across the country are being invited to nominate change-makers in their communities, and teams of Ryerson students will be collaborating with them to create profile videos, highlighting their work. These teams will be mentored by the virtual studio team and the 10 finalists will have their videos featured in CBC’s Canada 150 social media campaign, for all of Canada to vote.
“What’s really exciting about this project is that it recognizes that part of being innovative in storytelling is empowering new stories from new creators. Our students are taking the lead on identifying what kinds of change they want to see in this country. We want to hear from other incubators, community centres, schools, and non-profit organizations across the country, to join us in finding amazing participants and stories that we can share from every province,” says Ramona Pringle, Director of the Transmedia Zone and lead on this We Are Canada Digital campaign.
With funding support from the Brookfield Institute, the Ryerson virtual studio team (Wil Nowak and Lauren Evans from Cherrydale Productions and Kate McKenzie from the MDM program) will create sample content, profiling diverse innovators and an initial call for participants will be promoted across social media. They will offer mentorship in writing, lighting and recording to the young producers through numerous videos and tutorials. They will supply the creators with media kits including graphics, transitions, lower thirds, and intro/out animations, to successfully produce a polished, professional looking final product.
“Creative Innovation is what we do in FCAD. This is a great way for our students to hone their development and creative leadership skills by developing and leading a highly visible national project. I love seeing young people take the skills they have learned here to mentor their peers, “ explains Charles Falzon, Dean of the Faculty of Communication and Design.
We Are Canada is a 6 part Documentary series that celebrates Canada’s next generation of passionate change-makers. Featuring 18 young Canadians who are ground-breakers, innovators and visionaries within their respective fields of endeavour. We Are Canada Digital campaign will engage Canadian millennial audiences across multiple social platforms to identify young change-makers that are making the world a better place, and co-create content with Ryerson’s student driven team.