The Global Experiential Sport Lab at Ryerson University partners with She’s4Sports to move the dial on issues that impact women in sport
TORONTO, September 5, 2019 – The Global Experiential Sport Lab (GXSLab), based at Ryerson University’s FCAD, the Faculty of Communication and Design, is teaming up with She’s4Sports, external link, an organization that focuses on giving women a larger voice in sports.
Through the GXSLab,, external link both organizations will collaborate to amplify the contributions of women in sport and address gender diversity and barriers women and girls face in sport. The Own It , external linkevent, which is the first initiative led by the two organizations, kicks off on September 17 at Ryerson and will highlight the achievements of six diverse female entrepreneurs in sport.
“The GXS Lab is a natural fit with She’s4Sports, as it focuses on bridging the gap between scholars, students, faculty and industry, to address issues and trends that impact the ever-evolving sport and sport media industry. This includes diversity and issues that impact women and girls with the goal to mobilize change and eventually achieve equitable opportunities for women and girls to participate in sports on all levels,” says Laurel Walzak, Assistant Professor, Ryerson University, RTA School of Media, Sport Media, and Director of the GXSLab.
Both organizations will work together to create event programming and digital content to engage the students, academic and sports communities on gender diversity in sport and develop opportunities for female students at Ryerson to participate in the sports industry through industry mentorship,” says Ainka Jess, Founder She’s4Sports. “This partnership will not only create a safe space for women to come together to discuss sports but will transform the narrative and even the playing field for women and girls to thrive in sports without barriers.”
The GXSLab is housed at FCAD’s Catalyst, a 5,000 square foot interdisciplinary research hub, home to 20 labs and centres with a mission is to promote and support the Faculty’s SRC.