The Future of Sport Lab (FSL) is a a new academic collaboration between Ryerson and Maple Leaf Sports and Entertainment Partnership (MLSE).
With support from both organizations, the FSL will be at the forefront of sport innovation through: creative research and innovation partnerships, applied research and needs assessments to identify emerging opportunities and solve real world problems, support for startups including the potential opportunity to have MLSE pilot testing products/services, research forums to bring together experts to identify emerging trends and solve practical sector challenges, and the development of complementary sport business programming at both the MBA and undergraduate levels.
The objective of the FSL is to create a sport business ecosystem anchored by sport innovation and entrepreneurship; connecting students, entrepreneurs and experts with premier Canadian sport properties and partners, to broadly support and foster innovative sport business solutions and technologies as well as related insights and education.
The FSL will be co-managed by Ryerson and MLSE and operated under the direction of Dr. Cheri L. Bradish, Loretta Rogers Research Chair in Sport Marketing at the Ted Rogers School of Management at Ryerson University.
Yes. While Ryerson will the academic lead, there will be opportunities for other research labs and institutions to take part.
The intersection of sports and research/academics will play out in a multitude of ways at FSL including:
- Applied research and needs assessments to identify emerging opportunities and solve real world problems through team based projects and new enterprises;
- Annual insight challenges, including hackathons and competitions to produce innovation solutions;
- Support for start-ups including the potential opportunity to have MLSE pilot testing of products/services;
- Hosting of hospitality nights to showcase projects and activities;
- Research forums to bring together experts to identify emerging trends and challenges as well as leading practices globally, including forums featuring from cross functional speakers from MLSE & teams to identify opportunities and challenges for FSL members (including integration in the MLSE GP Summit forums, and consideration in any other relevant knowledge transfer sessions); and/or
- Develop complementary sport business programming at both the MBA and undergraduate levels.
The opportunities for students include internships, professional development, integration in classes and projects, opportunities for direct mentorship and assistance with sport entrepreneurship concepts.
The FSL will offer access to more teams, more venues, more fans, more industry partners and more academic experts than any other sport innovation ecosystem in North America.
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