GCM Virtual Thesis Expo 2020
The GCM 490 Thesis class was introduced two years ago as part of curriculum renewal in GCM as a capstone course option for students who are passionate about research and writing, and want to hone their skills in these areas. In the Fall 2020 term, many of our amazing fourth-year GCM students conducted individual specialized research on many different areas relating to graphic arts, design, printing and packaging. The results are exceptional thesis projects on topics ranging from packaging sustainability and design, colour management and perception, 3D printing, book design, gender stereotypes in design, Braille on packaging, and the impact of the COVID-19 pandemic. With heartfelt appreciation to their supervisors, industry advisors and all who contributed in some measure to their success, the class is excited to share the results of their work with industry and the university community. We hope you enjoy this look at the hard work of these graduating GCM students.
Ian Baitz, Associate Professor
Teacher for GCM 490 Thesis, Fall 2020
Click on the title to view or download a PDF of the thesis. Click on the YouTube video to play, and on the expand button to enlarge.
by Liam LaFrance
This research study discusses the affects of print versus digital marketing mediums on fashion consumers to determine how the communication format impacts the perceptions of advertising material, and brands themselves.
Webpage design by Rich Adams, Jay Wong and Zung Wu