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GCM Course Fair 2021

The purpose of the GCM Course Fair is to provide further information about the elective course options you have at GCM. Course intentions for Fall 2021/Winter 2022 take place Mon, Mar 8 to Sun, Mar 14, 2021.

You can read more about required courses for GCM Concentrations at the bottom of this page, opens in new window (Digital Graphic Output, Leadership, Packaging, Publishing). Note: there are some GCM elective courses that can be applied towards multiple Concentrations, and that your Concentration does not need to be declared until you apply to graduate.

Live Course Fair Event

Date: Mon, Mar 8 from 6-7:15 p.m.

In addition to this virtual course fair page, we will be holding a live event where you can log into breakout rooms and chat with previous instructors to learn more about the courses and ask questions. Join the Zoom by clicking on the button below.

Breakout Rooms

Required Courses

Fall


Winter

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Winter

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Winter

 
   One of
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GCM Core Elective Courses

Click on the course name for more info. Accompanied is a short video from an instructor who has previously taught the course. Note: course instructors may change from year to year.

GCM 722 – Book Production and Publishing

Prerequisites: None

The book in all its forms remains relevant and permanent. This course covers the strategies, technologies and specifications for modern book design and production. Topics covered include page layout, design, typography and image requirements for books. Appropriate output technologies are explored for various forms of printed books and ebooks. Distribution practices are discussed.

GCM 738 – Photoshopped! The Art of Image Retouching

Prerequisites: None

Adobe Photoshop is very powerful image manipulation software. Colours can be corrected or modified completely and image elements can be added and removed. With proper technique, a retouched image will not only look good on screen, but will stand up to the requirements of the intended output process. Various image manipulation techniques are explored in this course with a strong emphasis on non-destructive editing. Technical requirements are a focus. Students will learn the importance of working with others in the production process to ensure consistent and predictable retouching.

GCM 740 – Accessibility for Graphic Communications

Prerequisites: None

This course introduces students to issues of accessibility affecting graphic communication pieces. Accessibility is increasingly important in the design, production and distribution of print and non-printed graphic media. By improving accessibility, overall design and readability are often enhanced. Students will learn about legal and ethical responsibilities around legibility, and will analyze pieces of work for accessibility. Students will produce printed and non-printed pieces using current tools and guidelines for accessible documents.

GCM 800 – Tags, Labels and Bags: Flexo Processes

Prerequisites: GCM 220

Flexography is a highly versatile printing process widely used in packaging applications and ideally suited for printing on many different substrates. In this advanced course, process requirements for narrow web, wide web and corrugated applications are covered in detail. Flexographic specifications and tolerances such as FIRST are studied. Advanced flexographic applications, including in-line finishing and converting processes, are explored in prepress, press, and simulation environments. Quality measurement and production efficiency are themes throughout.

GCM 802 – eBook Production and Publishing

Prerequisites: GCM 130

eBook production and publishing poses unique challenges. Unlike printed books, eBooks must be designed to reflow on various platforms, in different sizes, and with different e-reader apps, including those that improve accessibility, while still maintaining legibility, readability and proximity of body text, graphics, and captions. In this course students will study practices and tools for eBooks and will produce both open-source ePubs and proprietary eBooks.

GCM 808 – Outside the box: Package Prototyping

Prerequisites: GCM 220

Prototyping is an important part in the realization of any kind of package. Starting from the design concept to actual fabrication of the prototype all the necessary steps will be explored. The effect of the material on the actual package as well as the actual shape or form have an influence on the functionality of the package. Sustainability, accessibility and package economics are considered. Students will create prototype packages in the lab component of this course.

GCM 810 – Creativity, Clients and Design

Prerequisites: GCM 130

Design is a human-centered and creative problem-solving process that poses unique management and communication challenges between designers, printers and clients. This course teaches design as a set of methods and mindsets that stimulate creativity and social imagination. Topics include establishing specifications and timelines, finding, hiring and working with designers, marketing and pricing of designs, speculative work, and preparing or responding to a design pitch. Contracts, copyright, ownership, accessibility and related legal issues are introduced.

GCM 850 – Directed Studies I: Issues and Trends

Prerequisites: GCM 372

Please watch this video for a general course overview from Professor Ian Baitz, external link.
Course Description
: The landscape for graphic communications is changing rapidly. New and disruptive technologies affect the way people produce and consume graphic communication products. Existing technologies are refined and can deliver results that were previously impossible. This directed studies course looks at current technologies and trends shaping the graphic communications industry. Topics will reflect emerging issues and interests of the participants.
 

The core focus of this course changes each semester based on leading industry trends.

The special topic for Fall 2021 will be: Digital Signage – Using Place-based Media to Captivate and Inform

The widening acceptance of video displays and improvements in network connectivity have caused a dramatic shift in both the creative and business opportunities for out of home media. Digital signage has emerged as a powerful new medium that leverages graphics, video, data, and sophisticated technology to captivate and influence audiences. Digital signage has become ubiquitous, appearing on university campuses, in public spaces, doctor’s waiting rooms, corporate and factory environments, public transit systems and along highways. This online lecture course will introduce students to the technical components that make up a digital signage network and explore the unique mix of design, tech and storytelling that make up effective digital signage solutions. We will examine the various ways advertisers, corporate communicators and event producers are creating highly targeted messaging that informs, persuades, and redefines experiential marketing. We will also critically examine current digital signage issues like privacy, surveillance, and content fatigue.

GCM 720 – Magazine Production and Publishing

Prerequisites: None

The number of magazines published these days is greater than ever, but print run lengths are changing with the availability of a range of non-print digital media. This course covers design and current technical specifications and requirements for magazine production and distribution. Students will learn about organizations structures, such as grids, formatting and sequential design. Image capture and manipulation are covered. Students will create and produce a short-run magazine.

GCM 738 – Photoshopped! The Art of Image Retouching

Prerequisites: None

Adobe Photoshop is very powerful image manipulation software. Colours can be corrected or modified completely and image elements can be added and removed. With proper technique, a retouched image will not only look good on screen, but will stand up to the requirements of the intended output process. Various image manipulation techniques are explored in this course with a strong emphasis on non-destructive editing. Technical requirements are a focus. Students will learn the importance of working with others in the production process to ensure consistent and predictable retouching.

GCM 746 – Sustainability in Print and Packaging

Prerequisites: None

Environmental sustainability is an essential consideration in today's graphic communications environment where business and technology decisions must take into account legal, ethical and technological issues influencing business strategies, materials and processes. Roles of government, manufacturers, clients and end users are examined with consideration of total product life cycle. Design and technologies to reduce environmental impact of graphic communications products, including packaging, are explored. An evidence-based approach is emphasized throughout, and students critically analyze claims for greenwashing.

GCM 750 – 3D Printing

Prerequisites: None

3D printing is a rapidly growing, highly versatile technique for rapid prototyping or responsive small-scale production. Based on ink jet printing technologies, 3D printing is being adopted by many printing and packaging companies. In this introduction to 3D printing, students will explore three dimensional scanning, software and files for 3D printer output. An introduction to materials and various 3D printing technologies from home to industrial applications will also be conducted.

GCM 754 – Sign and Display Graphics

Prerequisites: None

Sign and display graphics can be printed in many different ways. Display graphics include also bus wraps and car wraps. Different print and ink technologies are used for sign and display graphics. Print technologies include, but are not limited to large format inkjet printing, screen printing and large format offset printing. Students will learn in this course not only about the printing of signs and displays but also about image requirements, image and print resolution, light fastness and other considerations for this interesting segment of the print industry.

GCM 806 – Advanced Typography

Prerequisites: GCM 230

Students in this advanced course pursue a deeper understanding of the history of typefaces and typeface design and application. From calligraphy to digital typeface design, students investigate the issues related to appropriate typeface design, and prepare their own typefaces.

GCM 854 – Advanced Material Science

Prerequisites: GCM 240

This course will take an advanced look into the materials used across the range of printing processes. The focus is on how the properties of materials directly affect the suitability of printed products for use by clients and end users. Students will conduct advanced material testing for printability, runability and end-use. Experiment design and the interpretation, organization and reporting of results is covered. At the end of this course, students will have an improved understanding of troubleshooting materials used in printing processes.

GCM 470 –  Business Plan (fourth years only)

Prerequisites: GCM 370, GCM 420, WKT 608
Antirequisites: GCM 490

In this capstone course, teams of students develop a three-year business plan for a start-up company in the graphic communications industry. Students develop the core business strategy, including a feasibility assessment, competition analysis, marketing approach, HR and leadership plan, operations management, and financial plans. This course builds skills in team leadership and entrepreneurship, and encompasses strategic milestones throughout, concluding with a formal presentation for industry partners and a comprehensive written business plan.

GCM 490 –  Thesis (fourth years only)

Prerequisites: GCM 420, GCM 460, WKT 608
Antirequisites: GCM 470

In this capstone course students complete a thesis with the guidance of an academic supervisor. The technology-focused research thesis will investigate an approved topic of choice in the graphic communications field. Students learn how to structure and write an undergraduate-level thesis following a professional format. Primary and secondary research methods will be reinforced for a successful completion of this course. This course encompasses strategic milestones throughout, concluding with a formal presentation and a comprehensive written thesis.