XMPie Makes Additional Software Donation to Ryerson’s School of Graphic Communications Management

Ryerson University is pleased to announce that XMPie (external link) , a company renowned for developing personalized communications solutions for one-to-one marketing, has generously donated its PersonalEffect TransMedia solution to Ryerson’s School of Graphic Communications Management (GCM).

XMPie PersonalEffect TransMedia is an all-in-one solution for creating and launching integrated, personalized campaigns across every channel – integrating both variable data print (VDP) and online media. The solution will support the curriculum being taught in the course, GCM 362 Web and Cross Media, and will enable students to learn about omni-channel campaigns and the value of integrating print and digital media to meet the evolving needs of the graphic communications industry.

“With this gift, GCM students will be able to spend more time engaging with industry-leading solutions, better preparing them for the workforce in the important areas of digital online media and variable data print,” said Ian Baitz, Associate Professor at the School of Graphic Communications Management. “XMPie has been a fantastic partner to the School of Graphic Communications Management, and we look forward to continuing this partnership.”

This isn’t XMPie’s first donation to GCM. In 2008, they gave Ryerson their first desktop VDP uDirect software license to help the school teach Variable Data Printing. In March of 2018, XMPie further donated an additional 55 uDirect and uImage licenses – enough to fully enable a second teaching lab and ensuring each student has an opportunity to gain vital hands-on experience with one of the leading VDP production technologies on the market. XMPie’s latest contribution brings the total value of their software donations to over $300,000 USD.

“We are happy to share our omnichannel software and to give GCM students a strong foundation in both print and digital graphics communications methods,” said Jacob Aizikowitz, President of XMPie. “The hands-on program at GCM represents the best of teaching innovation and offers students a firm foundation with which to succeed in our industry.”