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Natali Osadchin

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Bachelor of Commerce from the Ted Rogers School of Business Management, Ryerson University; with a Major in Marketing Management.

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Digital Marketing Management/ Digital Content Coordination


I have worked in the retail, promotional, and hospitality industries, and have come to learn what they all have in common - everyone is beginning to pay more attention to what is being said about their business and/or industry online. While working for Target Canada, preceding their massive penetration of the Canadian market, i have witnessed some of the most elaborate and successful guerrilla and digital marketing executed in Canada to date. When I had moved to work for a small, family owned, promotional product company, I have learned the value of connecting to each customer on a personal level, and the hard labour that is involved in gaining traction in the different social media platforms.  Now as I work in the hospitality industry, in a major downtown hotel (King Edward), I continue to be blown away by the amount of attention that is paid by leadership to every comment that is left on different ranking sites, such as TripAdvisor.

Why Digital Media?

I foresee the future of commerce as being completely digitized, both in a promotional sense as well as in access to product and services. Understanding what digital media has to offer, and the way in which it can be manipulated to fit different businesses' needs, is a valuable skill that can later be transferred to any industry. Digital media is an intelligent and effective way to reach both individuals and masses at once, and I hope to build on the skills and knowledge required to do just that.


Major Research Paper

Accessibility and Digital Media: Exploring Economic and Social Opportunities for Inclusive Design

This paper discusses the tensions between existing disability studies literature pertaining to the role of markets in the development of our understanding of 'disability', and the notion that markets can in fact be leveraged to further develop and improve the accessibility of digital media products and services. The research will explore existing web accessibility guidelines, assisstive technologies, and their overall efficacy. The research will complement the autoethnographical accounts of my experiences whilst working on AccessNow, a mobile application aimed at lifting accessibility barriers, by providing reliable and up-to-date accessibility information in the community.