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Lee-Stahr Robertson

Photo of Lee Robertson


Bachelor of Commerce from the Ted Rogers School of Business Management, Ryerson University

Major in Finance, Minor in Accounting 

Certification in Digital Innovation and Entrepreneurship(DSP), Ryerson University

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Digital Innovation and Entrepreneurial Management | Operations Management


Lee-Stahr (or Lee) Robertson grew up in downtown Toronto in the Harbourfront neighbourhood right along the water. Coming from a family of early adopters, Lee was fortunate enough to be exposed to the world of technology from a young age., He could be found dabbling in a few digital and tech-focused ventures throughout his youth. In his 2nd year at Ryerson University in the Business Management program, Lee discovered a program entitled the Digital Specialization Program. This program offered a unique opportunity to discover and learn about the professional world of digital innovation and entrepreneurship through a rigorous bootcamp, that was followed by an experiential learning experience in Ryerson’s Digital Media Zone (DMZ). Inspired by this experience, Lee and several cohorts formed a startup which benefited from a stay in the DMZ for approximately one year. 

Following his stint in the DMZ, Lee decided to expand on a hobby of his, which eventually became the startup now known as The Canadian Nerd. The Canadian Nerd is now a team of approximately 10 persons housed in Ryerson’s TransMedia Zone (TMZ), a zoned learning environment drawing on DMZ’s collaborative working model. To learn more about what we do please visit

Why Digital Media?

Raised in a family of tech-savvy people, Lee was exposed to digital media at a young age. By the age of 15, he had created and was operating several websites. Lee was also creative and fortunate enough to open and operate a digital audio recording studio as well as a 3rd party Apple consultation and purchasing service.

Having always had an express interest in both digital technology as well as entrepreneurship, a program that married both of these passions only seemed logical. As such, Lee feels like the question shouldn't be "why digital?" But rather "what brings you to a digital program?"


Major Research Paper

Commercial viability and models for greater profitability and scalability in alternate reality games

Alternate reality games (ARGs) are an interactive networked transmedia narrative that use the real world as a platform for storytelling. Ultimately, they deliver a real world story that may be altered by players' ideas or actions. Having recently experienced a surge in popularity, this paper will seek to give develop a strong understanding of ARG’s and similar experiences in order to evaluate their commercial viability as well as consider models for greater profitability and scalability.