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Evan Fradley-Pereria

Evan Fradley-Pereria.

Education:

Trent University - B.A.h. Cultural Studies/English Literature
George Brown College - Certificate of Game Design

Specialization:

Game and Interactive Media

Biography:

Evan Fradley-Pereira works to stimulate new strategies for success in mobile gaming. Prior to attending Ryerson, he worked as an account rep and marketing manager for the Toronto based mobile monetization company, Fuse Powered. Prior to that he independently designed, developed, and consulted on award-winning games for clients in the public and private sectors.

During his career, Evan has consulted on the design and monetization of hundreds of mobile games and helped his partners achieve critical and commercial success.

Why Digital Media?

Evan is looking to bolster his technical skills and conduct research that generates actionable results at the academic level. He is fascinated by applied network theory and intends to spend his time at Ryerson generating social capital that can be leveraged in his future as a content producer and entrepreneur.

Publications: 

1. Gamasutra - 7 Easy Changes To UI That Improve In-App Purchase Sales
http://www.gamasutra.com/blogs/EvanFradleyPereira/20150507/242831/7_Easy_Changes_To_UI_That_Improve_InApp_Purchase_Sales.php

2. Gamasutra - 6 Tips For Effective Push Notifications
http://www.gamasutra.com/blogs/EvanFradleyPereira/20150514/243398/6_Tips_For_Effective_Push_Notifications.php

3. Pocketgamer.biz - Why you should be using Linear, Cumulative and Secondary Indexes to optimize your IAP strategy
http://www.pocketgamer.biz/comment-and-opinion/59981/why-you-should-be-using-linear-cumulative-and-secondary-indexes-to-optimize-your-iap-strategy/