Green Marketing a Benefit for Hotels
About the Project
Undertaking surveys of North American hotels, the researchers sought to determine whether hotels benefited from undertaking environmental practices and if integrating these practices into their marketing strategy provided any benefits. Data was collected through 2,248 structured quantitative surveys in June 2015. Responses from 276 hotels (12% response rate) were obtained.
About the Researcher
Rachel Dodds, Ph.D., is Professor and Director of the Research Institute at The Ted Rogers School of Hospitality and Tourism Management at Ryerson.