Kelvin Li
Education:
- Honours Bachelor of Business Administration - Ivey Business School, University of Western Ontario
Specialization:
Content creation, graphic design, branding, entrepreneurship, advertising, creative direction, user experience design, community management
Biography:
Kelvin Li is a creative strategist with 7 years of experience in content creation and marketing. From advertising, graphic design, brand development, user experience design, creative direction, fashion design, and most recently fashion styling, Kelvin has worked in various industries such as advertising, public relations, and now the innovation sector.
Being interested in opportunities that happen at the intersection of creativity and business, his marketing career started as a part-time social media strategist for a yogurt cafe, then moving into social media and content creation in advertising for Samsung. Making a decision to explore fashion, he then transitioned into public relations in fashion and lifestyle, ultimately making his way to work in marketing for the Fashion Zone, Canada's leading fashion and technology incubator.
On a different path, Kelvin started his career as an entrepreneur as a fashion designer who printed silk screens on blank clothing while he was in university. His interest in fashion and product led to the development of Ki Made Inc, an award-winning fashion brand who initially started as a transformative clothing company, but is currently working on innovations in merchandise.