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Liseth Sierra

Liseth Sierra


  • Bachelor of Arts in Economics, University of Cartagena
  • Certificate in Human Resources Management, Ryerson University


Digital Marketing, Data Analysis, E-commerce, Product Development, and Web Content


Liseth is a creative economist with a strong background in digital marketing, e-commerce, and web design. Her background in Economics and HRM offers her a solid ground in project management and data analysis. During her time at the university, she gained advanced Excel skills and excellent critical thinking skills. She has developed successful e-commerce seller accounts, Shopify stores, and effective marketing campaigns for her clients.

Liseth works in the manufacturing sector as a product designer and e-commerce expert. She is also the CEO-Founder of a start-up, E-trafk Digital Agency focused on web design, 360° product listings, and e-commerce platforms. 

Liseth is always ready to join new projects and is excited to work with new people. 

Why Digital Media?

Digital media innovation is our reality. Working and studying from home is our new normal. These digital times have rapidly increased online interactions, demanding new technologies and research.

Businesses are facing new forms of communication, digital marketing, and social media exposure, where e-commerce platforms play a pivotal role. Liseth's passion for learning more about new ways to do business and her desire to make research contributions have led her to pursue her Master of Digital Media at Ryerson University.

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