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Photo - Dr. Frances Gunn

Dr. Frances Gunn

Associate Professor
DepartmentRetail Management
EducationMA, PhD
OfficeTRS 3-036
Phone(416) 979-5000 x 6758

Overview

Dr. Frances Gunn has been with the Ted Rogers School of Retail Management since 2008.  She is the current TRSM Learning & Teaching Chair, founding President of the Canadian Retail Education Association, external link, and founding Director of the Retail Innovation & Technology Hub in Ryerson's Science Discovery Zone. In 2013, her contributions to Ryerson University were recognized by the students living in residence who presented her with the award for "A Prof Who Made a Mark".

Prior to becoming a full-time faculty member, Frances developed multiple programs for diverse groups of Ryerson students and worked with the Learning and Teaching Office to develop programs for Ryerson faculty. In addition, she provided education and training programs through her independent consulting firm for over twenty-five years.  In particular, her involvement with public and private organizations provided a multi-faceted perspective of the development of experiential learning.  Frances has also developed numerous programs utilizing hybrid forms of delivery and has represented the interests of Athabasca University, Canada’s distance education university, on a national basis. 

Dr. Gunn’s research interests include retail management education, service quality, and innovation in retail services.  Her articles have appeared in peer-reviewed international journals including the Journal of Retailing and Consumer Services and the Journal of Services Marketing.

2017-2018 TRSM Learning & Teaching Chair
Canadian Retail Education Association, external link - Founding President
Director Retail Innovation & Technology Hub, Science Discover Zone at Ryerson University
Lee, S., Park, J. K., Gunn, F., Ahn, J., Hyun H., & Back, S. Y. (2018).  Seasonality of consumers’ Third-Party Online Complaining Behavior.  Social Behavior and Personality: An International Journal, 46 (3).
Gunn, F., Lee, S. H., Cappuccitti, A., & Taylor, H. (2017) Profiling peoples' perceptions of retail management careers.  The International Review of Retail, Distribution and Consumer Research, 27 (5), 515-532.
Gunn, F., Lee, S. H., & Steed, M. (2016).  Student Perceptions of Benefits and Challenges of Peer Mentoring Programs: Divergent Perspectives from Mentors and Mentees.  Marketing Education Review.  27, 15-26.
Park, J.K & Gunn, F. (2016).  The Impact of Image Dimensions toward Online consumers’ Perceptions of Product Aesthetics.  Human Factors and Ergonomics in Manufacturing & Service Industries.  26(5), 595-607.
Park, J.K., Gunn, F., Lee, Y.H., Shim, S. & Lee, S. (2015).  Consumer Acceptance of a Revolutionary Technology-driven Product: The Role of Adoption in the Industrial Design Development.  Journal of Retailing and Consumer Services, 26, 115-124.
Park, J.K., Chung, T., Gunn, F. & Rutherford, B. (2015).  The Role of Listening in e-Contact Center Customer Relationship Management.  Journal of Services Marketing, 29(1).
Gunn, F., Park, J.K. & Lee, Y. (2014).  The Impact of Image Dimensions toward Online consumers’ Perceptions of Product Aesthetics.  British Academy of Management, September, 2014.
Park, J.K., Gunn, F., Lee, Y. & Shim, S. (2013).  Consumer Acceptance of a Revolutionary Technology-driven Product:  The Role of Adoption in Industrial Design Process. European Association for Education and Research in Commercial Distribution Conference, July, 2013.
Park, J.K., Gunn, F. & Han, S.L. (2011)  Trust and Risk Perception in Different Cultural Settings of E-tailing Services.  European Association for Education and Research in Commercial Distribution Conference, July, 2011.
Park, J.K., Gunn, F. & Han, S.L. (2012)  Multidimensional Trust Building in E-Retailing:  Cross-Cultural Differences in Trust Formation and Implications for Perceived Risk.   Journal of Retailing and Consumer Services, 19 (3), 304-312.
Gunn, F., (2009).  A review of the characteristics of retail management development programs.  British Academy of Management Conference, September, 2009.
Gunn, F.,  (2009).  The evolution of management development programs in retail organizations.  European Association for Education and Research in Commercial Distribution Conference, July, 2009.
RMG 925 Leading Retail Service Organizations
RMG 303 Managing Retail Service Organizations
RMG 801  Retail Career Strategies
RMG 100 Retail Operations 1:  Issues & Innovations
RMG 10A Academic & Career Preparedness
RMG 100 Retail Operations 1: Issues & Innovations
RMG 920 Integrated Retail Cases
RMG 10B Academic & Career Preparedness
RMG 900 Retail Operations:HR Challenges
RMG 901
Productivity Issues
MB8 716 Human Resources Challenges
2014-2015  Open University Business School International Fellowship
2007-2009 Canadian University Consortium Council (Seneca, George Brown, Humber, Sentential, Sheridan) - College-University Collaboration and Transferability Change Fund Initiative:Improving Business Education Opportunities for Ontario Post-Secondary Students
2017 Best Paper - 2017 European Association for Education and Research in Commercial Distribution (EAERCD) -  Gunn, F., Lee, S. H., Cappuccitti, A., & Taylor, H. (2017) Profiling peoples' perceptions of retail management careers. 
2013 “A Prof Who Made a Mark” - Award from Ryerson resident students
2010 Family Enterprise USA Doctoral Award
2009 Nominated for Chancellor’s Award, Ryerson University
2000 Co-recipient-McConnell Award, E-mentors in Retail Strategy, Ryerson University