Janice is an Assistant Professor with Ted Rogers School of Retail Management.
Prior to Ryerson, Janice honed her B2B and B2C marketing, licensing and category management skills managing brands such as Dove (Unilever), Barbie (Mattel Canada) and Flintstones Multi-Vitamins (Bayer Inc.). Her industry experience extends to the non-profit sector where she was the Director of Marketing & Communications at Career Edge and a Facilitator of educational workshops at MaRS Discovery District. She continues to run a marketing strategy consulting practice, advising tech, retail and non-profit companies.
Janice effectively bridges theory and practice in the classroom. Her teaching focuses on buying and merchandising, category management and innovations in retail. She integrates her extensive industry experience into every course and collaborates with relevant industry partners to develop valuable experiential learning opportunities for her students, preparing them to succeed in their chosen careers.
Janice developed and designed RMG806 (Retailer Perspectives in Category Management), the first undergraduate course in Canada with curriculum certified by the Category Management Association. This course provides students with a unique opportunity to qualify to write the Certified Professional Category Analyst (CPCA) exam and earn an industry-valued certification upon graduation. Category Management students partner with Petro Canada Convenience Gas Stores and Red Bull Canada to examine current issues in the Convenience & Gas channel, analyze real retailer POS and market research data and develop actionable insights and feasible solutions via experiential learning, data analytics, data visualization techniques and evidence-based storytelling.
Acknowledging that retail is a broad and diverse ecosystem that not only includes independently owned and publicly traded companies but also non-profit organizations and community-minded retailers, Janice is committed to showcasing a diverse range of stakeholder perspectives across all courses. She is currently managing a project to develop and embed Indigenous content and perspectives into the Retail Management curriculum.
Janice holds a BAA from Ryerson University’s School of Fashion, an MBA in Marketing from York University’s Schulich School of Business, an MSc from Reading University’s Henley Business School and is working towards a Doctor of Business Administration (DBA) from Henley Business School in the United Kingdom.
Quantitative and qualitative retail-focused research including:
- Frontline employees’ perceptions of retailer brand equity in a fashion retail context
- Pop-up retail through the customer touchpoint journey & experiential value lens
- Employee-based brand equity on Instagram
- Category management decision-making drivers (price, promotion, assortment and placement)
- Opportunities and challenges in grocery retail in Northern Canadian communities
|Rudkowski, J., Heney, C., Yu, H., Sedlezky, S., & Gunn, F. (2019). Here Today, Gone Tomorrow? Mapping and Modeling the Pop-Up Retail Customer Journey. Journal of Retailing and Consumer Services.|
|Hall-Newton, K., Rudkowski, J., Lee, S.H., Hogue, J., & Ratnic hkina, P. (2019). Mobile Devices in the Lecture Hall: Into It, Indifferent, or Intrusion? Journal of Education for Business.|
|Rudkowski, J. (July 2019) Employee-Based Fashion Retailer Brand Equity: A Dual Stakeholder Perspective. Recent Advances in Retailing & Services Sciences Conference. Tallinn, Estonia.|
|Smith, D., Jacobson, J., and Rudkowski, J., (July 2019) An Exploration of Employee Brand Equity on Instagram. 10th International Conference on Social Media & Society. Toronto, Canada.|
|Rudkowski, J. (July 2018) Conceptualizing Retailer Brand Equity from a Consumer-Employee Perspective. Recent Advances in Retailing & Services Sciences Conference. Madeira Island, Portugal.|
|Strunk, D., Jones, R.P., Rudkowski, J., & Wagner, D. (May 2018). Student Employment Motivation Study in Category Management. Category Management & Shopper Insights Conference. Nashville, USA.|
|Rudkowski, J. (July 2017). Conceptualizing Retailer Brand Equity from a Consumer-Employee Perspective. European Doctoral Programs Association in Management & Business Administration (EDAMBA) Summer Research Academy. Athens, Greece.|
|Rudkowski, J. (2014). Retailer-Non-Profit Organization (NPO) Partnerships: Building Trust with Socially-Conscious Consumers. Handbook of Research on Retailer-Consumer Relationship Development. (Chapter) Hershey, PA: IGI Global.|
|Teaching in 2019-2020:|
|RMG 400||Retail Buying Process 1
|RMG 806||Retailer Perspectives on Category Management|
|RMG 908||Issues and Innovations in Retail Management II|
|Prior Courses Taught:|
|RMG 200||Intro to Retail and Services Management|
|RMG 434||Intro Logistics and Supply Chain Management|
|RMG 801||Retail Career Strategies|
|RMG 909||Advanced Buying Process II|
|RMG 916||Managing B2B Channels|
|MKT 100||Principles of Marketing|
|MKT 510||Innovations in Marketing|