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Photo - Dr. Katie Lebel

Dr. Katie Lebel

Assistant Professor
DepartmentRetail Management
EducationMA, PhD
OfficeTRS 3-035
Phone(416) 979-5000 x 3789

Overview

Dr. Katie Lebel is an Assistant Professor in TRSM's Department of Retail Management. She earned her PhD at The University of Western Ontario and began her academic career in New York City. Dr. Lebel’s research agenda is focused around gender equity in sport with a particular focus on branding and consumer behaviour. This work has resulted in several publications as well as consulting opportunities with both athletes and sport organizations.

Gender equity in sport, branding, consumer behaviour, social media marketing, digital brand management, social media engagement strategies, digital sponsorship

Publications:
Lebel, K., Harman, A., & Pegoraro, A. (Forthcoming). The Impact of Digital Culture on Women in Sport. In Parry, D., Johnson, C., & Fullagar, S. (Eds.), Digital dilemmas: Transforming gender identities and power relations in everyday life. Palgrave Macmillan.
Lebel, K., & Danylchuk, K. (Forthcoming). The Impact of Digital Media in Tennis. In Osborne, C., Lake, R., & Wagg, S.(Eds.), Handbook of Tennis. Routledge.
Lebel, K., Danylchuk, K., & Millar, P. (2015). Social Media as a Learning Tool: Sport Management Faculty Perceptions of Digital Pedagogies. Sport Management Education Journal, 9(1),39-50.
Lebel, K. & Danylchuk, K. (2014). Facing off on Twitter: An Audience Interpretation of Professional Athlete Profile Pictures. International Journal of Sport Communication, 7(3), 317-336.
Lebel, K., & Danylchuk, K. (2014). An Audience Interpretation of Professional Athlete Self-Presentation on Twitter. Journal of Applied Sport Management, 6(2), 16-36.
Lebel, K., & Danylchuk, K. (2012). How Tweet It Is: A Gendered Analysis of Professional Tennis Players’ Self-Presentation on Twitter. International Journal of Sport Communication, 5(4), 461-480.
Lebel, K., & Danylchuk, K. (2009). Generation Y’s Perceptions of Women’s Sport in the Media. International Journal of Sport Communication, 2, 146-163.
Peer-Reviewed Presentations:
Eddy, T., Lebel, K., Reams, L. (2017, May). Assessing the role of stakeholder relationships in the promotion of a major event. Paper presented to the 32nd annual conference of the North American Society for Sport Management (NASSM), Denver, Colorado.
Lebel, K., & Eddy, T. (2016, June). Digital Sponsor Branding: A Multi-Platform Comparison of the Self-Presentation of Golf Manufacturers. Paper accepted to the 31st annual conference of the North American Society for Sport Management (NASSM), Orlando, FL.
Lebel, K., & Millar, P. (2016, March). Look to the People! Towards a Deeper Understanding of Digital Engagement. Paper accepted to the 9th annual Summit on Communication and Sport (IACS), Grand Rapids, MI.
Lebel, K., & Aichen, R. (2016, March). A New Frontier: Challenges in Social Media Management. Paper accepted to the 9th annual Summit on Communication and Sport (IACS), Grand Rapids, MI.
Blaszka, M., Lebel, K., & Eddy, T. (2016, March). Show Don’t Tell: How Golf Manufacturers are Using Digital to Express their Personality. Paper accepted to the 9th annual Summit on Communication and Sport (IACS), Grand Rapids, MI.
Aichen, R., Clavio, G., & Lebel, K. (2016, February). What Customers Want: Defining Engagement on Social Media in Sport. Paper accepted to the Global Sport Business Association Conference, Miami, FL.
Eddy, T., Lebel, K., & Cork, C. (2016, February). An Investigation of the Impact of Sponsor Activation on Twitter. Paper accepted to the American Marketing Association Winter Conference, Las Vegas, NV.
Lebel, K., Harman, A., & Pegoraro, A. (2015, September). Is All Engagement Good Engagement? A Closer Look at Female Athlete Self-Presentation on Instagram. Paper presented to the 23rd annual conference of the European Association for Sport Management (EASM), Dublin, Ireland.
Lebel, K., Harman, A., & Pegoraro, A. (2015, March). A Closer Look at Likes: What Engaging Content Means for Female Athletes on Instagram. Paper presented to the 8th Summit on Communication and Sport (IACS), Charlotte, NC.
Millar, P., Lebel, K., & Harman, A. (2014, July). Did you see that….picture? The Role of Instagram in the Professional Golf Fan Experience. Paper presented to the Leisure Studies Association conference: Sport, Festivity and Digital Cultures, Glasgow, Scotland.
Prior Courses Taught:
MKT 100 Principles of Marketing
MKT 500 International Sport Marketing
MKT 828 Sport Marketing Concepts and Strategy