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Dr. Norman Shaw

Associate Professor
DepartmentRetail Management | Hospitality & Tourism Management
EducationBSc, MSc, DBA
OfficeTRS 3-040
Phone416.979.5000 ext. 2475


Norman Shaw teaches business systems to our Retail and Hospitality students, having joined the Ted Rogers School of Management in 2007. During his lectures he shares his experience, describing real-life examples of the challenges and advantages of using technology. He was Chief Information Officer for a Toronto based retailer that operated over 1,000 stores with such recognizable names as Harry Rosen, Tip Top, Fairweather and Bluenotes. He also lived in California for four years, working for Wet Seal, which is a retailer of clothes for teenage girls with stores in the majority of the states of USA. He gained experience in the world of hospitality as Vice President in charge of technology for a hotel management company that operated hotels under the flags of Marriott, Holiday Inn and Hard Rock.

Norman's research focus is to find out what motivates individuals to use technology and why some people adopt advanced features more readily than others. A prior study investigated how primary care physicians are using Electronic Medical Records. His current research is focussed on the adoption of smartphone apps for face-to-face transactions. His latest study evaluated hotel guests attitudes towards using their mobile phone as a room key. He is currently investigating consumers’ attitude towards using a mobile wallet at the point-of-sale.

RMG 300 Retail Information Management
RMG 301 Retail Operations Management
Papers published in peer reviewed journals
  • Shaw, Norman. (2014). The mediating influence of trust in the adoption of the mobile wallet. Journal of Retailing and Consumer Services, 21(4), 449-459.
  • Shaw, Norman. (2013). The role of the professional association: A grounded theory study of Electronic Medical Records usage in Ontario, Canada. International Journal of Information Management, 34(2), 200-209.
  • Shaw, Norman, & Manwani, Sharm. (2013). Content validation for level of use of feature rich systems: a Delphi study of electronic medical records systems. Information Research, 18(1 paper 558). 

Doctoral Thesis

  • Shaw, Norman. (2011). Exploring systems usage at the feature level by reconceptualizing the dependent variable as a formative construct. DBA Thesis, The University of Reading. 


  • Harrison, Dana, Hair, Joe, Shaw, Norman, Smith, Donna (2014). Trial and acceptance of alternative payment infrastructures. Paper presented at the 2014 Society for Marketing Advances Conference, 2 to 8 November 2014, New Orleans, USA.
  • Shaw, N. (2014). Guest acceptance of smartphone apps at hotels and resorts. Paper presented at the Third International Tourism Conference, 9 to 11 November 2014, Montego Bay, Jamaica.
  • On 11th November 2014, this paper won the Emerald Best Paper in Tourism & Hospitality, awarded by the International Journal of Contemporary Hospitality Management.
  • Shaw, Norman, & Lu, Zhen. (2013). Guest acceptance of the digital wallet at hotels and resorts. Paper presented at the The Proceedings of 1st World Conference on Hospitality, Tourism and Event Research and International Convention and Expo Summit 2013, May 2013., Bangkok, Thailand.
  • Shaw, Norman. (2013). The influence of learning on the level of use of business intelligence software. Research in Progress Paper accepted by the European Conference on Information Systems, June 2013, Utrecht, The Netherlands. 
  • Shaw, Norman, & Manwani, Sharm. (2011). Extending feature usage: a study of the post-adoption of electronic medical records. Paper presented at the European Conference on Information Systems, June 2011, Helsinki, Finland.

Book Chapter

  • Designed Powerpoints for Canadian Edition of Principles of Information Systems by Stair, Reynolds and published by Nelson, 2013.