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Tony Hernandez

Dr. Tony Hernandez

Director, Centre for the Study of Commercial Activity | Professor
DepartmentRetail Management
EducationMSc, PhD
OfficeTRS 3-079
Phone(416) 979-5000 x 7200


Tony Hernandez is the Director and Eaton Chair in Retailing at the Centre for the Study of Commercial Activity (CSCA) and Professor within the Department of Geography and Environmental Studies, Ryerson University. He was awarded an M.Sc. in Geographical Information Systems (GIS) at Leicester University and a Ph.D in Retail Geography and Management at the Manchester Metropolitan University (MMU), UK. Before embarking on his Ph.D he worked in government planning in the UK. His doctoral research focused on the impact of GIS within major retail organizations. After his doctorate, he was employed as a Research Fellow at MMU, working in the Locational Planning and Management Group within the Department of Retailing and Marketing.

Dr. Hernandez has presented and published numerous articles and papers on location decision making and analysis. His current research interests include location analytics, retail planning and location strategy, spatial analysis, data visualization and decision support. He has undertaken research with and supported research activities within a large number of major retail organizations in Canada, the US and Europe, specializing in retail location decision making research.

He is a member emeritus of the North American Research Taskforce of the International Council of Shopping Centers (ICSC) and the former Co-Chair and member of the ICSC Canadian Retail Research Group. In 2012 the ICSC acknowledged his contribution to industry with the ICSC’s Award for Outstanding Service to the Research Community.

Geographic information systems, retail geography, location research, and Canadian retailing.

Hernandez, T. (2007). Enhancing retail location decision support: The development and application of geovisualization. Journal of Retailing and Consumer Services14(4), 249-258.
Hernandez, T., & Jones, K. (2005). Downtowns in transition: Emerging business improvement area strategies. International Journal of Retail & Distribution Management33(11), 789-805.
Hernandez, T. (2003). The impact of big box internationalization on a national market: a case study of Home Depot Inc. in Canada. The International Review of Retail, Distribution and Consumer Research13(1), 77-98.
Hernandez, T., & Biasiotto, M. (2001). Retail location decision-making and store portfolio management. Canadian Journal of Regional Science24(3), 399-421.
Hernández, Tony & Bennison, David. (2000). The Art and Science of Retail Location Decisions. International Journal of Retail & Distribution Management. 28. 357-367.
Hernandez, T., Bennison, D., & Cornelius, S. (1998). The organisational context of retail locational planning. GeoJournal45(4), 299-308.